Jim Hennessy is Director of Marketing at Untitled Group, responsible for leading the marketing department across the company's full festival and events portfolio. Jim has overseen the marketing strategy behind sold-out editions of Beyond The Valley, Wildlands, and Pitch Music & Arts, as well as a number of major international touring campaigns bringing some of the world's most in-demand artists to Australian audiences.
His work spans brand strategy, audience development, digital and social, with a consistent focus on building communities around events and driving measurable audience growth year on year.
