Ellie Glaves is Digital Marketing Director at Live Nation ANZ, where she leads digital strategy across the company’s concerts business, driving innovative, audience-led campaigns for some of the world’s biggest artists and live events.
With a career spanning live entertainment, digital and social media marketing and audience engagement, Ellie brings a strong understanding of how data, technology, content and culture can work together to connect fans with the artists and experiences they love. Since joining the Live Nation business, she has progressed through a number of marketing roles, including Senior Digital Manager, and previously worked within Secret Sounds. Passionate about the constantly evolving digital landscape, Ellie combines strategic thinking with a deep understanding of fan behaviour to help shape impactful, results-driven marketing campaigns across Live Nation’s portfolio.
