Johnno Keetels

Johnno Keetels is the Founder of True South, an artist and label services company built to champion artists and strengthen the connection between Australia and the global country music community. With more than 15 years’ experience across Big Loud Records, Warner Music and Universal Music, Johnno has worked across artist development, marketing, media, streaming, touring and partnerships. After leading Big Loud’s growth in Australia and New Zealand, he founded True South to create a platform for developing artists, building audiences and opening international pathways, with a broader ambition to help shape the next chapter of country music in Australia & NZ.