PanelFestival Forecast: Turning Data into Decisions

Between booking decisions, ticket prices, marketing spend, and sponsor pitches, speakers explore the data behind the decision making that keeps festivals in business. Against a backdrop of festival industry challenges, this panel looks at the details in the data that hint at what’s working in developing audiences, driving demand, and building sustainability. Industry leaders explore risk, resilience, and reinvention, and consider what the numbers tell us about what’s next.