Hans Schafer is Senior Vice President of Global Touring at Live Nation, working at the forefront of the global expansion of Latin music. He has played a key role in developing international touring strategies for some of the world’s biggest artists, including Bad Bunny, Karol G, Rauw Alejandro, Feid and Shakira.
With extensive experience taking Latin artists into new markets and onto some of the world’s biggest stages, Hans brings a unique perspective on the genre’s extraordinary global growth, the changing ways audiences discover music, and what it takes to turn cultural momentum into worldwide touring success.
