Rachel Whitford

Rachel Whitford began her music career in the early 2010s in a pop-punk band before moving into management, studying at JMC Academy and managing Dear Seattle. She has worked at Chugg Entertainment and 123 Agency / VVV MGMT on tours for Elton John, Dixie Chicks, Hanson and Santana. Now based in Adelaide, Rachel runs her own company, 27 Music, managing artists including Teenage Joans, Mariae Cassandra and The Tullamarines. Her work includes ARIA-nominated releases, stadium tours with Foo Fighters and international touring, earning her The Music Network’s 30 Under 30 and AAM Manager of the Month (December 2025).