2022 BIGSOUND Country Ambassador


We are thrilled to announce BIGSOUND Country’s official ambassador, the multiple Golden Guitar, ARIA and AIR Award winning Fanny Lumsden. Having had an incredibly busy couple of years with recent album Fallow, her record label Red Dirt Road and her own touring brand, The Country Halls Tour which sold out 200+ halls across Australia, Fanny is at the heart of Australia’s country music scene and is the perfect ambassador for this new arm to BIGSOUND. She will join a Country Music Taskforce made up of figures from industry-leading festivals, presenters, streaming services and artist managers as BIGSOUND taps into a wider audience and a new wave of talent. 

“It’s so exciting not only be bringing the Country music community and industry together, but is also an opportunity to mix with such a rich and diverse offering of artists from different genres and walks of life. I’m so excited to be the ambassador for this inaugural event and can’t wait to get amongst it in the heart of Brisbane’s Fortitude Valley to help showcase how incredible Australian country is and what it has to offer as another vital part of the greater Australian music industry. BIGSOUND is known for being a melting pot of fans and musicians, and I think bringing Australian country to it only will make it a richer experience for all.”

Fanny Lumsden.

Developed in partnership with industry bodies including APRA AMCOS and The Country Music Association of Australia (CMAA), and supported by the Brisbane Economic Development Agency, BIGSOUND Country will be threaded throughout this year’s event.

Recently named the fastest-growing country market in the world, Australia’s country music development has remained untapped. As a new generation of artists and industry emerge from the pandemic blues, BIGSOUND is bringing all genres together, creating an inclusive creative environment.

QMusic CEO Kris Stewart said, “Our feedback in the past has been that a large proportion of country music artists and industry haven’t felt that BIGSOUND serviced them. We want to change that. We want artists from every spectrum of country music; pop, alt-country, bluegrass, First Nations country artists. Everybody!”

Offering up plenty of networking, conferences, showcases and more, BIGSOUND Country bridges the gap between emerging industry and the forces of the country music industry both here and overseas. 

Creating a space to reconnect and navigate the music industry through a post-pandemic lens, BIGSOUND is back in full form filling Brisbane’s Fortitude Valley with its electric energy this September.

BIGSOUND is produced by QMusic.

QMusic is assisted by the Australian Government through the Australia Council, its principal arts funding and advisory body.

QMusic is supported by the Queensland Government through Arts Queensland, part of the Department of Communities, Housing and Digital Economy.