Workshop • Partner Activation • Content HouseFrom Upload to Impact: Building a release Strategy That Actually Works

Uploading your music is the easy part. Knowing what to do before, during, and after a release is where most artists fall short. This workshop, presented by Australian-owned digital distribution and artist services company G.Y.R.O., cuts through the noise to give independent artists a practical, repeatable framework for planning and executing releases that build real traction. G.Y.R.O. AU Artist Marketing Lead, Alex Knight, will walk attendees through the key decisions that shape a release campaign, from timing and playlist pitching to content planning and DSP optimisation, drawing on years of experience supporting AU/NZ artists to chart, win ARIAs, and compete on a global stage.