South-West Sydney Hip Hop artist and producer L-FRESH The LION has forged his sound by reflecting heavily on his influences and the area he grew up in. L-FRESH is driven to create music that not only sounds good, but speaks of passion and purpose, inspired by MC’s like J. Cole and The Root’s Black Thought.
“I was driven to make music because I felt like I had something to say. I keep creating because, now more than ever, I feel like I have a story to tell and a message to share with the world that is unique, valuable and important. I do this because I love it. It's a part of who I am.”
As a Sikh born and raised in Australia, L-FRESH works to fuse his multiple cultural influences into the sonics of his music, both in the production and in the story telling. Meanwhile, L-FRESH live show is an experience unto itself. “Every time I step on stage, I aim to leave the audience with a feeling that they'll remember for a long time.”
L-FRESH is looking to expand his influence beyond Australia’s borders, with a focus on India, the UK and USA. His career aspirations aren’t just limited to himself, however, as L-FRESH is working to use his experience in the music industry to establish and build platforms that help nurture the careers of young artists, specifically in Western Sydney and India. You can even hear L-FRESH speak at the BIGSOUND20 Conference as he shares strategies, ideas and dreams for music to exist outside the Western music industry.
L-FRESH is open to connecting with anybody interested in his work. “It's an honour to be a part of #TheBIGSOUND50. Australia has a lot of great artists so to be considered in this year's 50 is a blessing.” Specifically, L-FRESH is approaching BIGSOUND with sights on record labels & distribution in India, booking agents in the UK, distribution in the US and publishing in Australia.
With so much happening in L-FRESH’s court, he’s steadily looking forward to what the future of the music holds and how the effects of COVID could better the industry. “The music industry continues to adapt and evolve. Whenever it's presented with challenges, it always finds a way to rise above.” As the industry finds itself in a new frontier, expect to see L-FRESH spearheading change and bringing the perfect soundtrack with him
“I'm excited about the continued crumble of existing barriers that have limited artists' potential and growth. There are new ways of doing things. Traditional methods are becoming more and more irrelevant. I'm excited to see powers shift and people from previously (sometimes purposely) ignored backgrounds build new models outside of current narrow-minded frameworks.”