Levi's® Music Prize

in partnership with BIGSOUND

One of Australasia’s largest annual music prizes, the Levi’s® Music Prize in partnership with BIGSOUND supports emerging Australian and New Zealand artists to make the most of new opportunities that will propel them to the next stage of their careers.

Giving almost $500,000 to artists and bands since joining forces with BIGSOUND in 2017, the Levi’s® Music Prize has supported a stellar lineup of acts on their way up, including G-Flip, The Teskey Brothers, Alex Lahey, Rolling Blackouts Coastal Fever and Ecca Vandal.

In 2021, the Levi’s® Music Prize in partnership with BIGSOUND announced six of the country's most exciting emerging musicians, ASHWARYA, Beddy Rays, Birdz, Jerome Farah, JK-47 and Sycco, to share in a $90,000 cash prize, as well as a mental health workshop with The Indigo Project, a digital marketing workshop with Bolster and a fresh set of Levi’s® threads. 

#2021 Levi’s® Music Prize Winners

(VIC)ASHWARYA

"I couldn't have asked for better timing for this support in my music journey! I'm really appreciative of this especially considering how tricky it's been as an emerging artist this past year to earn a major source of income so this will have an immense contribution towards my music career."

(QLD)Beddy Rays

"Winning the Levi’s Music Prize in these current times is such a huge help towards this dream while we can’t play many gigs to help fund the album. Now we can make this happen without a mi goreng diet that would shave a couple years off our lives."

(VIC)BIRDZ

"Winning the Levi’s Music Prize means so much - especially given these current times we’re living in and the impact Covid continues to have on the arts community. I’m beyond grateful for the recognition and support, it means the world. I can’t wait to share the next chapter of my story."

(VIC)Jerome Farah

"To me it means all these late nights are worth it and all this hard work is not going unnoticed. It means I’m safe financially and I can focus on only music for some time with all the work myself and so many other musicians have lost."

(NSW)JK-47

"It’s definitely a big weight off our shoulders. Covid has canceled a lot of our shows recently so it will give us a bit of breathing room with developing our next project."

(QLD)Sycco

"Winning the Levi’s Music Prize has always been a dream of mine. I remember seeing G Flip and Hatchie win over the last few years and manifesting in those moments! Hopefully we can tour overseas next year so the money will definitely assist with getting over there! This is so awesome!"

Going from strength to strength since their inclusion in the 2020 BIGSOUND50 hot-list, Sycco and ASHWARYA dropped critically acclaimed debut EP's; Beddy Rays, BIRDZ and Sycco landed songs in triple j's Hottest 100; JK-47 took out triple j's Unearthed Artist of the Year; and Jerome Farah consistently dropped hits, selling out an impressive debut headline show at Chapel Off Chapel.

Selected from the BIGSOUND50, who were featured as the future of Australian music in BIGSOUND’s 2020 online pivot, Levi’s® Music Prize judge, Casey O’Shaughnessy said the quality of the artists and their achievements so far is truly impressive.

“The past 18 months has been a particularly trying time for new artists to break through given the uncertain nature of touring over the course of the pandemic. I’m a genuine fan of each of the winners and I look forward to watching them flourish over the years.”

- Casey O’Shaughnessy, senior booking agent at Select Music, Australia’s largest independent booking agency

Levi’s® Head of Marketing , Trent Bos, is proud to continue Levi’s® support of Australian and New Zealand artists through the Levi's® Music Prize in partnership with BIGSOUND.

“We believe music is a force for good. But belief without real backing isn’t enough to help aspiring musicians fulfill their ambitions, and our only hope is that this contribution can help these incredible artists do just that."

Delivering the good news in the wake of last week’s devastating cancellation of September’s BIGSOUND conference and festival, QMusic CEO, Kris Stewart said how critical the ongoing support of initiatives like the Levis® Music Prize is to the survival of the music industry.

“Our musicians and the music industry at large continue to be one of the hardest-hit sectors, having to prove their resilience time and time again in the face of cancellations and tougher restrictions than other industries. The Prize will go a long way to supporting these talented BIGSOUND artists to not only survive but thrive through COVID and beyond.”

#The 2021 Levi's® Music Prize in partnership with BIGSOUND includes:

$15,000 cash

Each winning act will receive $15,000 in cash from Levi’s® to put towards a project related to their artistic practice or music business.

Blocks by Bolster.

Australia’s leading digital agency for music and events, Bolster. will deliver a 2.5 hour online workshop customised for the winners of the Levi’s® Music Prize in partnership with BIGSOUND.

Get Your Sh*t Together with The Indigo Project

Access for each winner to The Indigo Project's online course, 'Get Your Sh*t Together' to support self-development, insight and personal growth.

Threads from Levi’s®

Levi’s® will be dressing each artist to their own unique style.

#Previous recipients of the Levi’s® Music Prize

WINNER ROUND 02 2019/20G Flip

WINNER ROUND 01 2019/20Gordon Koang

WINNER ROUND 04 2018/19Ecca Vandal

WINNER ROUND 03 2018/19 The Teskey Brothers

WINNER ROUND 02 2018/19Amyl and The Sniffers

WINNER ROUND 01 2018/19Emerson Snowe

WINNER ROUND 04 2017/18Hatchie

WINNER ROUND 02 2017/18Alex Lahey

WINNER ROUND 01 2017/18Stella Donnelly

#Recipients of the Levi’s® Music Relief Fund

In response to the devastating impacts of COVID-19 on the music industry, the Levi's® Music Prize was redesigned to support more artists across Australia and New Zealand in 2020 - changing the focus from international touring to national projects, skills development and mental health and well-being.

WINNER ROUND 02 2020Angie McMahon

WINNER ROUND 02 2020L-FRESH THE LION

WINNER ROUND 02 2020Mo'Ju

WINNER ROUND 02 2020Jesswar

WINNER ROUND 02 2020Eliza & the Delusionals

WINNER ROUND 01 2020The Beths

WINNER ROUND 01 2020Miiesha

WINNER ROUND 01 2020Haiku Hands

WINNER ROUND 01 2020Jaguar Jonze

WINNER ROUND 01 2020Tkay Maidza

#Levi’s® x BIGSOUND

WINNER ROUND 02 2019/20G Flip

WINNER ROUND 04 2017/18Hatchie

WINNER ROUND 02 2018/19Amyl and The Sniffers

WINNER ROUND 03 2018/19The Teskey Brothers

WINNER ROUND 01 2018/19Emerson Snowe

WINNER ROUND 03 2017/18Rolling Blackouts Coastal Fever

WINNER ROUND 02 2017/18Alex Lahey

WINNER ROUND 01 2017/18Stella Donnelly

One of Australasia’s biggest annual music prizes, the Levi’s® Music Prize in partnership with BIGSOUND supports emerging Australian and New Zealand artists to make the most of new opportunities that will propel them to the next stage of their careers. 

The Levi’s® Music Prize in partnership with BIGSOUND has given almost $500,000 to artists and bands since its inception in 2017, including G-Flip, The Teskey Brothers, Alex Lahey, Angie McMahon and Ecca Vandal.

With the hardships experienced by the music industry since the onset of COVID-19, this cash boost and support package can help artists create opportunities that'll help to turn their dreams into reality. From touring and meeting industry execs to recording the next album, working with top producers and everything in between, the Levi’s® Music Prize in partnership with BIGSOUND is here to help.

The Levi’s® Music Prize in partnership with BIGSOUND is administered by QMusic, and supported by Levi’s®, Bolster, The Indigo Project and Oztix.

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