PJ's Steaks Fortitude Valley

PJ first encounter with Philly cheesesteak while he was studying in the US, he scoured the globe trying to locate the best spot to bring this authentic flavour. From Europe to Asia to New Zealand, PJ finally decided on Australia because Aussies really love their meat and they are also renowned for it, so he knew they would appreciate it. But the main thing was that there were nothing like it in Australia.
In 2006, PJ came to Australia to do market research and then migrated from Korea in 2008. He continued to do more background research on how to set up the business. While it was PJ’s dream to bring American food to the people of Brisbane, it was his nephew James who helped with the finer details to pull it all together.
After couple years of business benchmarking all over the country in the US, James finally moved to Australia in 2011 and joined this venture with PJ.
In 2012 late June, these two guys finally opened the first shop “PJ’s Steaks” in Brisbane.