ForumWhy Should Media Give a F*ck About Australian Music?


Wednesday, 4th September
1:45PM - 3:15PM


Alice Room - Cloudland
641 Ann St,
Fortitude Valley QLD 4006,


Are the days of media making or breaking your artist, over? Does the public care if you're Australian, or do they just want a good song? In a global, digital world, does it even matter? In an era of 'greatest hits' radio, advertorial permeating online media, print media declining and underpaid interns spitting out clickbait churnalism; does quality media matter? Where do opportunities lie for new artists? Has media's role changed? If nostalgia and memes are more likely to help a media outlet build engagement, and sell ads, why should they invest in Australian music? 

You’ll hear differing perspectives on whether public attitudes to music have changed, whether media has a responsibility to champion new music and strategies for building music audiences in the media.


Stephen Green


SGC Media Group - Managing Director

Kathy McCabe

Conference Speaker

News Corp Australia - National Music Writer

Courtney Fry

Conference Speaker

Pedestrian Group - Music and Culture Editor, Pedestrian.TV

Chris Scaddan

Conference Speaker

ABC - Head Of Music and Creative Development

Janet Gaeta

Conference Speaker

ABC TV - Executive Producer

Jack Ball

Conference Speaker

Southern Cross Austereo - Content Director Hit 105 | Head of Content QLD