Are the days of media making or breaking your artist, over? Does the public care if you're Australian, or do they just want a good song? In a global, digital world, does it even matter? In an era of 'greatest hits' radio, advertorial permeating online media, print media declining and underpaid interns spitting out clickbait churnalism; does quality media matter? Where do opportunities lie for new artists? Has media's role changed? If nostalgia and memes are more likely to help a media outlet build engagement, and sell ads, why should they invest in Australian music?
You’ll hear differing perspectives on whether public attitudes to music have changed, whether media has a responsibility to champion new music and strategies for building music audiences in the media.