There’s a damn good reason why the age-old adage of getting in the van and driving lives on; it’s the long nights, big drives, and sweaty rooms are where artists refine and define their crafts. The role of regional touring is pivotal for artists and country communities, especially in our post-pandemic industry.
Ticket sales in capital cities are still falling short of their pre-COVID numbers but the hunger from shows in regional areas continues to grow. While the capital cities are rife with options each week, for many in regional town centres the choice is few and far between.
We bring together a panel of experts to discuss the importance regional touring plays for both artist and audience. With ALH Group’s National Entertainment Manager Sharlene Harris, Oztix’s Head Of Music Brad Hinds, South East Desert Metal and more.