More than ever, the connection between celebrities and their fans is an intense one, thanks largely to the significant part social media plays in everyone’s lives. Many high-profile celebrities are expressing their challenges with having to promote themselves via social media, however.
The demand from fans, the demand from management and promotion teams, the demand from their outer circles heightening the expectation that the prolific person in question must be accessible at all times.
It prompts the question: is social media the one and only way to stay relevant and maintain a wide reach and audience growth? How does this impact their art? And also, just how available should an artist be in order to maintain genuine connection with their fans?
This panel explores the pressures for artists to be present, available, and vulnerable online, and what the implications that inevitably follow, are.