Joan Westenberg is an Australian tech and creator success story to beheld. Launching PR and branding company Studio Self in 2019, Westenberg found herself navigating more unpredictability than expected in the infancy of the company due to the wrecking effects of COVID-19. Bouncing back in the years that have passed, Westenberg has emerged as a power player, with Studio Self clocking six figures in half a year.
Westenberg’s current focus is on the next evolution of the creator economy; how visual and audio artists will be able to rewrite the rules of indie commerce and creativity through owned media and owned audiences, tokenisation and a new autonomy as digital auteurs.
She comes to BIGSOUND to share insights from a creator’s perspective, as well as those of a businesswoman who has managed to blazer her own trail of impact and success in such a developing and intriguing market.