It’s easy for marketers to look at metrics in isolation, and use the wrong benchmarks and no insights to see how well their campaigns performed. Bolster will talk about how to measure what actually matters in a campaign, starting from the beginning and determining what your actual objectives are, and what key results might look like. Successful marketers need to understand context, watch out for common reporting pitfalls and learn how to use the right metrics. There is a way to determine how each specific success was directly related to each seemingly indirect marketing tactic, and you’ll learn that and more in this workshop.
If RSVP's are exhausted it is advised to turn up to this session anyway in case space is made available.