With the gates well and truly back open for international touring, Australian artists have the prime opportunity to be returning or in fact, debuting, in the global market – restarting the great momentum that was ground to a halt in 2020.
Still, it does feel that touring overseas is a pathway marked with various challenges. No matter if you’ve done it before, or if this is the first time you are considering taking your music international, every artist’s route in doing it is bound to be different.
With regards to the North American market, it remains a pipedream for many Australians to take a crack at the US; but what are the essentials you need to know?
Sounds Australia’s Dom Alessio leads this panel discussion with a curated range of music experts, breaking down the current state of play when it comes to taking Australian music to the US and making an impact.