Presentation Dr Guy Morrow: Extended Reality And Platform Economics Case Study

Professional Development Stream

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Thursday 22nd October
1:40PM - 2:40PM (AEST)

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Hear lecturer, author, artist manager, creativity and innovation researcher Dr Guy Morrow deliver a fascinating presentation delving into case studies around Extended Reality and Platform Economics. 

Dr Morrow will discuss how COVID accelerated the long term trend in platform economics through a case study on Florida-based company Magic Leap’s work with Sigur Rós. Further to this discussion, he will also look at blockchain technologies and areas for further research, such as whether the design culture process of producing music-related XR artefacts will change the ‘way of doing things’ in the music business.

Don’t miss this extraordinary presentation into the new possibilities for the future of music.


Guy Morrow

Keynote Speaker

University of Melbourne - Lecturer in Arts & Cultural Management