WorkshopDigital Music Marketing Foundations

Presented by Bolster.

Professional Development Stream

How to join


This event will be streamed from the Professional Development Stream.

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Wednesday 21st October
11:35AM - 12:30PM (AEST)

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Learn the fundamentals of social media and digital marketing for music, and gain the confidence to take control of your digital destiny. This 90-minute workshop is aimed at artists, managers, festival/label marketing managers and SMB owners looking to market to music audiences online for the first time.

We’ll start the foundational session by investigating how and why audiences discover, engage, spend money and time on music. The session will also review common social media channels, and how to best use these for an effective marketing campaign.

This workshop is presented by Bolster, Australia’s leading agency for entertainment marketing.


Paige X. Cho


Bolster - Senior Music Strategist

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