Now more than ever, thanks to the increased amount of data and statistics readily available for artists and their teams, the avenues for artists to achieve direct audience connection without the need for a major label are growing.
Where before, a major label system and its economy was a must for any artist to make a lasting impact or first impression, we are seeing more and more artists work their way to places of notoriety and significance largely on their own. They’re doing this by having access to data that determines trends in airplay and streams, audience territory and demographic. Similarly, distributors can determine audience behaviour in a much more accessible and streamlined way, thanks to the growing amount of data now available to their teams.
How does this affect the traditional industry avenues for distribution and exposure? This panel aims to answer those questions and identify tools of connection that can ensure success across the board.