If you watched the Netflix documentary FYRE: The Greatest Party That Never Happened, then you know Andy King. And, after seeing his show-stealing performance in that film, you'll never look at a case of Evian water the same way.
But Andy King had decades of experience as an entrepreneur and events producer before he fell in with the legendarily disastrous Fyre Festival. Over the years, King has helped many prestigious clients – both companies and individuals – market themselves through live events and experiential campaigns.
He has worked with some of the biggest brands on the planet – the likes of PepsiCo, ING, Disney, Vogue – so can offer insights into the best creative approaches to marketing in the current day, and undoubtedly share a war story or two.