Steel Hanf

Proxy Agency


Steel Hanf (30) is Managing Director of Proxy Agency, a Melbourne-based talent agency that in its first 18 months has booked over 1,000 gigs across Asia Pacific while growing to a staff of 8 people and a roster of 80+ artists.

Steel is the agent for Hayden James, What So Not, SG Lewis, Lastlings, Cosmo’s Midnight, Nina Las Vegas, Partiboi69, jamesjamesjames, Memphis LK, among others. Steel was recently awarded the feature of IQ Mag’s ‘New Bosses of 2022,’ was named in The Music Network’s ‘30 Under 30 Awards’ two years in a row, and is also a core member of Untitled Group’s leadership team, Australia’s largest independent music & events company.

A long way from his birthplace of New Jersey, Steel was previously an agent with WME for 5 years across their Los Angeles and Sydney offices. Since 2020, Steel has participated in Diversity Arts Australia’s equity and inclusion program called Fair Play, which is a crash-course on diversity, safe & inclusive workplaces, and representation throughout the music industry.


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