Ruuben van den Heuvel

Sydney, Australia

Conference Speaker

YouTube and Google Play - Head of Music Partnerships AU/NZ and SEA


Ruuben works alongside the Music Industry to broaden understanding and adoption of YouTube as a primary platform by which to grow a fanbase and monetise audiences. His remit spans Business Development and Partner Management across the APAC Region with particular focus on AUS, NZ and South East Asia. With more than 30 years of experience in the music industry, Ruuben has been at Google for seven years, initially managing partner growth on Google Play Music across APAC before focusing on YouTube Music. Prior to YouTube, Ruuben has held positions at Sony Music (SVP Commercial Development, Asia); Nokia (Head of Music, APAC); STAR TV / Channel [V] (VP Talent, Music and Artist Relations) and ESPN STAR Sports / Sports Corporation (VP, Sales). In previous years Ruuben also worked with austereo mcm in Europe as well as CBS Records and PolyGram in Australia.



#More Speakers

Stephen Green

Conference Speaker

SGC Media Group - Managing Director

Neil Morris

Keynote Speaker

VMDO - VMDO First Peoples Manager

Mojo Juju

Keynote Speaker

Mojo Juju - Artist

Jack Ball

Conference Speaker

Southern Cross Austereo - Content Director Hit 105 | Head of Content QLD

Gordon Koang

Conference Speaker

Gordon Koang - Songwriter

Paige X. Cho

Conference Speaker

Bolster - Senior Music Strategist

Allan Aufamau

Conference Speaker

Sprigga Mek - Managing Director

Natasha Parish

Conference Speaker

Ground Control Touring - Agent

Mike Sniper

Conference Speaker

Captured Tracks - Founder/CEO

Danielle Caruana

Conference Speaker

The Seed Fund/Mama Kin - Director

Matt Bird

Conference Speaker

White Sky - Partner/Senior Royalty Analyst

Jamila Lyndon

Conference Speaker

Paradigm Talent Agency - Agent