Michael Nieves is the President of Sugaroo!, a music licensing and artist/label services company that represents independent labels, artists and music publishers for visual media licensing (TV, advertising, trailers, film, video games, etc.). Sugaroo! Records also creates original music with its family of writers, artists and producers, which it then releases worldwide through Ingrooves. Founded by Michael in January 1999, Sugaroo! was one of the first independent synchronization music companies to exist in the US and continues to be one of the most respected music licensing companies worldwide. In its 20 years of operation Sugaroo! has successfully concluded more than 10,000 music licensing deals.
Los Angeles, United States
Sugaroo! Music - President