Kate Lawrence is UNIFIED Music Group’s Australian Label Manager, overseeing operations across record labels UNFD and Domestic La La. In her five years at the company, Kate has worked on more than 15 top 10 Australian charting albums and multiple ARIA-award winning records.
Kate has been involved in global campaigns for artists such as Silverstein, Northlane, ERRA, Architects and Tonight Alive, and currently oversees campaigns for all of UNFD’s Australian-based artists, including Thornhill, Yours Truly, Slowly Slowly, In Hearts Wake and more.
Expanding upon her background in social media and marketing, Kate specialises in fan engagement and streaming strategies for artists, and works with the full UNIFIED team to build global release campaigns.
Kate also currently serves on the board of the Australian Independent Record Label Association (AIR).