Geoff Paine is the Content Curator for BehaviourWorks Australia, a Monash University research enterprise specialising in behaviour change and identifying why we make the choices we do. He has designed and delivered change programs for the retail, finance, government and health sectors, drawing on his experience as a writer, storyteller, performer and facilitator.
Songs, stories, documentaries, gossip, news and behavioural science ask the same question; why do people behave the way they do? Most of our actions are the result of common drivers and barriers which can sometimes lead to poor decisions. To change this, we first need to understand it.