Eric Fritschi

USA

Conference Speaker

Mtheory - EVP Marketing and Business Strategy / Head of Artist Partnerships

#About

Eric Fritschi joined Mtheory in 2013 and quickly established the Mtheory Artist Partnerships division where he leads global marketing strategy for a roster of entrepreneurial artists including Major Lazer, Porter Robinson, Dillon Francis, Petit Biscuit and more.

Mtheory provides a modern set of capabilities to managers and their artists. Mtheory believes in a holistic approach to artist development that prioritizes streaming to build an engaged fanbase and optimizes campaigns to maximize revenue in artists largest earnings areas (typically live music). Our services include marketing, digital strategy, sales, tour marketing, creative services, live production, deal advisory, distribution, production and project financing.


#Performances


#More Speakers

Liz Wright

Conference Speaker

Bandmates Victoria - Program Designer

James Clarke

Conference Speaker

Bolster Group - Commercial Director

Juliette Younger

Conference Speaker

Gusher Magazine - Editor & Art Director // Publicist

Markell Casey

Conference Speaker

Pulse Music Group - Senior Creative Director

Stu Harvey

Conference Speaker

Cooking Vinyl Australia - Co-Managing Director

Shaun Faulkner

Conference Speaker

Xray Touring - Agent

Lucy Pitkethly

Conference Speaker

Eat Your Own Ears - Promoter

Jess Carroll

Conference Speaker

Inmocean - Publicist & Project Manager

Erin Kelly-Burkett

Keynote Speaker

Fat Wreck Chords - Co-owner & Co-founder

John Atkins

Conference Speaker

White Sky - Partner/ Senior Business Manager

Leigh Treweek

Conference Speaker

The Music/Handshake MGMT - Director

Emilie Davaine

Conference Speaker

LA Factory by Caramba - Agent